The affiliation was invented by Amazon, which is still today the leader in this market and also one of the most developed in terms of technology. The affiliation has existed for many years but has really developed over the past 4 or 5 years. It is a market that brings in a lot of money, both for merchant sites and business providers. The great interest of affiliation lies in the fact that the relationships that link merchant sites and partner sites are win-win.
Affiliation is a fairly old marketing technique that allows advertisers/merchants to sell more products or services, and website publishers to monetize their audience. That is unfortunate, because it is missing a source of income within reach when you have an audience. This link can be textual or can take the form of a banner. The affiliate link has a particular shape that allows the merchant to identify the landing page visitors who clicked on the link, and therefore to know the number of sales made through the partner publisher.
The affiliate marketing can basically be compared to the sales representative who receives commissions on the products or services he sells. To do affiliation, you first need a website. For a publisher, the income generated by membership is calculated using several small equations. First of all, it is necessary to calculate the number of referring visitors, i.e. the number of visitors to the site who clicked on the affiliation link(s) displayed on the site.
These calculations identify the keys to the success of an affiliate program from the publisher’s perspective. Affiliation will generate even more revenue for the publisher if its audience is large in volume, if the click rate on affiliate links is high, if the conversion rate of referring visitors is high and if the commission is interesting. Of course, income also depends on the price of the product or service in question. If you are the publisher of a travel site, you have more interest in offering affiliated travel offers than baby diapers.
Affiliation is also interesting from the point of view of the publisher – the one we are interested in in in this article. By clicking on one of them, the visitor is redirected to the Amazon page of the corresponding product. Amazon’s affiliate program is one of the best known and undoubtedly the most used by website publishers.
How do I know if a site has an affiliate program?
It was not so obvious to find a specific affiliate program a few years ago but in front of the development of affiliation, all or almost all commercial sites promote their affiliation. So if you want to highlight a particular company, you just have to go to its website and look for the affiliation part. So you need to have a little idea of the type of products you want to promote and building lists would be obsolete.
What are the different types of affiliation?
In theory, it is not really possible to talk about different types of affiliation, but there are indeed different ways of promoting an affiliation. There’s nothing special to say about that, you can even consult the section provided for that purpose if you want more information. This pretty term refers to the fact of simply integrating a shop into its site. To this end, there are, and this is developing more and more, mini shops that can be customized and integrated directly on the sites.
Amazon is leading the race and is the most advanced in this field.
How do I know if I am making money from affiliation?
In theory, you have access, through these platforms, to detailed statistics, which you can consult at any time in order to see the status of the sales you generate and therefore the commissions you should receive.
What are the different types of remuneration possible?
You’re going to tell me, all you have to do is recruit 1000 people who will be responsible for clicking on all the competitors’ ads in order to ruin them. But no, the advertisers have planned everything and the number of clicks is limited per person.
Is membership limited to websites?
It is possible to be affiliated as an e-Mailer or Keyworlder. Quite convenient to export your emails. However, be careful to pay your affiliates well, otherwise they will go elsewhere.
What do I risk if I don’t comply or no longer comply with the conditions?
In theory, we will say that you are acting in good faith and that the non-compliance was not necessarily voluntary. You may then initially be excluded from the program to which you have subscribed with the impossibility of joining it a second time. If non-compliance with their rules proves to be more serious, it is better to keep yourself informed of the risks you run directly by reading their conditions, as this site is clearly not the best place to discuss them. Be aware, however, that you may be subject to serious fines in the most serious cases.
Can I register for an affiliate platform as an advertiser?
Also note that some platforms, especially the most influential ones, sometimes require an entrance ticket, which can sometimes go up high.
Can I develop my own affiliate program?
The best way to do this is to use the platforms, which will allow you to use their infrastructure and experience in developing your program. Remember to compare the different offers and remember that the hardest part is to find active affiliates.
Abuses generated by affiliation
Offers that may seem extremely sexy to advertisers and that invite you to pay only for what you sell. Affiliates generated false registrations in order to earn more income. From now on, it is strongly discouraged to participate in such programmes.